Top Ten Tips for Exhibiting

  • Set measurable objectives. Write down exactly what you wish to achieve when exhibiting. e.g. 150 qualified sales leads.
  • Choose the right exhibition. Select the exhibition that attracts the visitors you want to meet.
  • Organiser's marketing plan. Ask to the see the exhibition organiser's marketing plan to make sure it is going to attract your potential customers.
  • Design your stand to meet your objectives. Good stand design helps deliver your exhibition objectives. Beautiful stands may look wonderful but you are there to serve a purpose so consider practicalities too.
  • Train, train, train. Eighty percent of the success of your stand is down to your staff so TRAIN THEM.
  • Be friendly! Don't let a potential customer walk by your booth, be enthusiastic and approachable
  • "Can I help you?" Don't ask closed questions guaranteed to get a NO. Ask open questions that require more than a one word answer.
  • Record. You must must must record and classify all your leads.
  • Don’t... use a mobile phone on the stand, eat on the stand, sit down, have your back to the aisle, lean against counters/walls or have a messy stand.
  • Follow-up. You would be amazed how many exhibitors don’t follow-up their leads! Make sure you follow-up all your leads at least six times after the show.

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“Business Travel Market was well organised. As hosted buyers, we were kept well-informed in advance of the show. We particularly enjoyed the seminars which were very informative as well. We shall be taking the educational content back to our teams.”
Ekaterina Afanasieva, Accenture (Hosted Buyer)

“There is a great selection of suppliers at Business Travel Market, with the show being a good, manageable size. The conference sessions were excellent.”
Karen Adni, Anixter International (Hosted Buyer)

“Air Berlin enjoyed a good stand location amid the traffic flow, and enjoyed the clear and helpful nature of the automatic confirmation system for appointments with registered visitors.”
Rogier Dejager, Air Berlin (Exhibitor)

“We had a fantastic event and all our pre-registered appointments were of a very high standard. We have generated some great new business relationships and will definitely return next year. Thank you for a professionally arranged event.”
Sally Raith-Riches, Brooklands Hotel (Exhibitor)

“Great show! I received tons of leads and had a full diary of top notch meetings both days.”
James Swift, Skyline Worldwide Accommodations (Exhibitor)

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