First 100 Buyers Register For BTM In Record Time

11 Apr 2012

Business Travel Market has signed up its first 100 Hosted Buyers in record time this year and, with these 100 attendees already representing a combined buying power of €2.8bn, the news underlines the Hosted Buyer programme’s growing popularity.

Business Travel Market is also expecting the most diverse programme to date with visitors from over 16 countries already signed up and well known brands including Microsoft, Santander, Pricewaterhouse Coopers, HSBC, Unilever, Ernst & Young and Mittal all attending.

Commenting on the positive reaction to the show, Paul Robin, Event Director, said; “In total we can accommodate up to 500 buyers on the hosted programme, these buyers participate at Business Travel Market because they can pre arrange appointments with the right suppliers at the right time of year before the RFP season.”

“This response demonstrates that buyers are here not just to look, but have positive business meetings with the premium brands we will once again have at the show.”

Business Travel Market will take place on 13-14 June 2012.

For further information, please contact Davies Tanner Alistair Turner or Julia Gosling Tel: +44 (0) 1892 619100 Email:  /  


Business Travel Market is Europe’s premier event for the business travel industry, taking place annually in June. Bringing together corporate travel buyers with a combined spend power of over 20 billion euros, the show represents the very best of the business travel market in Europe. The show boasts the most comprehensive and coveted Hosted Buyer Programmes in the industry, attended by qualified senior buyers of business travel. These buyers and the show’s visitors are treated to the very best brands and organisations, supplying goods and services for managed business travel. Business Travel Market creates the perfect environment for these two audiences to do business together. This environment includes one of the most respected educational programmes in the market, providing tailored, relevant, intelligent and quality professional development for the industry.


“Business Travel Market was well organised. As hosted buyers, we were kept well-informed in advance of the show. We particularly enjoyed the seminars which were very informative as well. We shall be taking the educational content back to our teams.”
Ekaterina Afanasieva, Accenture (Hosted Buyer)

“There is a great selection of suppliers at Business Travel Market, with the show being a good, manageable size. The conference sessions were excellent.”
Karen Adni, Anixter International (Hosted Buyer)

“Air Berlin enjoyed a good stand location amid the traffic flow, and enjoyed the clear and helpful nature of the automatic confirmation system for appointments with registered visitors.”
Rogier Dejager, Air Berlin (Exhibitor)

“We had a fantastic event and all our pre-registered appointments were of a very high standard. We have generated some great new business relationships and will definitely return next year. Thank you for a professionally arranged event.”
Sally Raith-Riches, Brooklands Hotel (Exhibitor)

“Great show! I received tons of leads and had a full diary of top notch meetings both days.”
James Swift, Skyline Worldwide Accommodations (Exhibitor)

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