BTM Puts Professional Development First

26 Apr 2012

Business Travel Market has committed itself to producing the most relevant, intelligent and interactive conference programme to date at this year’s event taking place at ExCeL London (13-14 June 2012). Education remains a key attraction for those wishing to visit Business Travel Market and the show has once again partnered with ACTE Global, the Association of Corporate Travel Executives, to develop a quality, informative and educational programme for two-day event that is totally free for visitors to register and attend.

To ensure the very best content, Business Travel Market also engaged the support of an advisory committee of leading industry figures including Anne Godfrey, GTMC Chief Executive, Chris Crowley, BCD Travel and Immediate Past President of ACTE, Richard Oliver, Country Manager for Qatar Airways, Eurostar’s Head of Global Sales, Darren Williams, and Julia Surry from Airplus International.

Already confirmed to be speaking during the programme are Kerrie Henshaw-Cox, Astra Zeneca, Susan Hopley, The Data Exchange, Paul Raymond, Conferma and Nigel Turner, CWT. The educational sessions will take place in a bespoke area on the show floor, designed to encourage learning and audience interaction. The content will be divided into six areas:

  1. Re-engineering Travel Management Understanding the underlying market forces dictating change and reshaping the travel management function

  2. Is it Time to Eliminate the RFP Process? Discussion of how the process of buying travel and accommodation is developing beyond the traditional RFP/RFI model to the mutual benefit of buyer and supplier

  3. How Will People Meet, Work and Collaborate in 2015 and Beyond? Understanding what technology and workspace solutions will become the norm in the managed travel programme. Learn practical insights about the tools and techniques reshaping the way we communicate and conduct business.

  4. Industry Issues that Matter Round Table discussions enabling delegates to meet field experts and peers to focus on issues that matter to them. Including: UK Plc - capacity & infrastructure; UK & EU Rail & HS2; Taxation & Legislation; Ground Transport; Managing a multinational programme.

  5. Making Data Actionable to Find the Return on Investment Discuss the changing metrics to measure the ROI of the Managed Travel Programme. Determine what metrics have the greatest impact and how you can apply them to make a positive change within your organisation.

  6. Communicate! Communicate! Communicate! Are you using your full company resources to share information with your stakeholders to communicate what they need to know, when they need to know it and in ways they can digest and support it?

Commenting on the content, Caroline Allen - ACTE Regional Director Europe and Middle East, said, “We have taken a considered approach to developing the 2012 programme content. With the support of a respected group of industry volunteers representing a cross section of the industry, ACTE has built the Business Travel Market educational programme around three core areas; the future of the industry, its operational and technical issues and communication.“

Business Travel Market will take place on 13-14 June 2012.

For further information, please contact Davies Tanner Alistair Turner or Julia Gosling Tel: +44 (0) 1892 619100 Email: /

Business Travel Market is Europe’s premier event for the business travel industry, taking place annually in June. Bringing together corporate travel buyers with a combined spend power of over 20 billion euros, the show represents the very best of the business travel market in Europe. The show boasts the most comprehensive and coveted Hosted Buyer Programmes in the industry, attended by qualified senior buyers of business travel. These buyers and the show’s visitors are treated to the very best brands and organisations, supplying goods and services for managed business travel. Business Travel Market creates the perfect environment for these two audiences to do business together. This environment includes one of the most respected educational programmes in the market, providing tailored, relevant, intelligent and quality professional development for the industry.


“Business Travel Market was well organised. As hosted buyers, we were kept well-informed in advance of the show. We particularly enjoyed the seminars which were very informative as well. We shall be taking the educational content back to our teams.”
Ekaterina Afanasieva, Accenture (Hosted Buyer)

“There is a great selection of suppliers at Business Travel Market, with the show being a good, manageable size. The conference sessions were excellent.”
Karen Adni, Anixter International (Hosted Buyer)

“Air Berlin enjoyed a good stand location amid the traffic flow, and enjoyed the clear and helpful nature of the automatic confirmation system for appointments with registered visitors.”
Rogier Dejager, Air Berlin (Exhibitor)

“We had a fantastic event and all our pre-registered appointments were of a very high standard. We have generated some great new business relationships and will definitely return next year. Thank you for a professionally arranged event.”
Sally Raith-Riches, Brooklands Hotel (Exhibitor)

“Great show! I received tons of leads and had a full diary of top notch meetings both days.”
James Swift, Skyline Worldwide Accommodations (Exhibitor)

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