Why Exhibit?

Exhibiting at Business Travel Market 2011

Business Travel Market is not like any other trade show. Our focus is on quality, not quantity, and those exbititors who derive the best ROI from their participation are those who utilise the appointments diary system to pre-arrange meetings with buyers that meet key criteria. We actively discourage ‘bag carriers’ from attending.

The 2,000 – 3,000 non-hosted buyers, agencies and suppliers who make up the ‘visitor’ category of BTM delegates provide additional meeting opportunities and passing stand traffic to complement the core audience of VIP Hosted Buyers.

Meet leading European and UK buyers

• Up to 500 hosted buyers
• Each with a corporate travel budget of €300,000 - €100m
• 60:40 split UK to European hosted buyers
  • Groups from 20+ countries
• Plus buyers from TMCs, HBAs and SME companies

Pre-arranged 1-2-1 meetings

• Online appointments diary system
• Pre-qualify appointments by spend, region & other criteria
• Meetings can be requested by exhibitors or buyers
• Meetings take place on stand or in dedicated meetings area
  • 88% of scheduled meetings took place at BTM 2010

Maximum ROI

• Message facility allows you to contact buyers before requesting a meeting
• Free conference content open to exhibitor personnel
• Allocate stand resources based on pre-arranged meetings

Added value

• Dedicated page within online exhibitor portal
  • Can be up-dated with profile, product and special offer information
• Online PR manual
• Multiple appointment diaries for stand personnel
• Each exhibitor receives 2 tickets for the official BTM Party (a limited quantity of additional tickets are available for purchase on a first come, first served basis).

Click here to view 2010 exhibitor feedback