We talk to Business Travel Market’s new Event Director Graeme Barnett on his plans for the show…
Q. What’s new with Business Travel Market 2013?
A. This is a really exciting year for the show and everyone associated with it; our buyers, sponsors and our exhibitors.
We’ve listened to some of the feedback from the 2012 campaign and we’ve taken major steps to build a long-term future for the show that will deliver a huge meeting and business opportunity for our buyers.
The big piece of news is of course our co-location alongside World Travel Market. This is a wonderful opportunity for the show to increase its trade audience, but also to allow buyers who cross both leisure and business travel audiences to visit exhibitions on both floors.
It will also raise our profile within the industry, opening the door to more international buyers, and bringing them to the show.
We’ve also got a great opportunity to expand our international reach. Business Travel Market has always had a strong European buyer audience, and our relationship with World Travel Market will only add to this.
Q. Do you think the co-location will dilute the Business Travel Market offering?
A. No I believe it will enhance it. Our customers, the industry and our own Advisory Board all value the Business Travel Market brand and have asked us to keep it strong and vibrant, and that is what we’ll do.
We have our own educational content, our own space and dates, so have our own identity; but we’ll be located alongside a show that has obvious cross overs and benefits to buyers as well as our exhibitors.
Q. How is the Hosted Buyer Programme shaping up?
A. Hosted Buyers are a vital part of our show and again we’re investing heavily in making sure we deliver the best programme possible.
It’s important that we never stray away from our primary objective of giving businesses the opportunity to do business together in one market place, make valuable connections and stimulate the industry. Hosted Buyers are an important element to this.
To that end, we’ve strengthened our team on the programme and bought in more expertise from within the company. We’re also being more ambitious and are confident we’ll beat our numbers from last year.
Q. What are your ambitions for Business Travel Market 2013?
A. We really believe in Business Travel Market. It’s an event that is valued by our buyers and exhibitors and we have a responsibility to grow and develop the offering so we can inject growth into the industry.
Our co-location with World Travel Market is one step to a longer-term strategy to develop the show that will reflect the very best of the global business travel industry.
If you would like to talk to Graeme or find out more about the show please get in touch via the Contact Us Page.