Business Travel Market and easyJet have signed a partnership that will see the airline become Official Carrier at the show in November 2013.
The deal represents a high profile and high impact agreement with easyJet providing return flights for more than 100 overseas and UK Hosted Buyers to bring them to the show. In return easyJet will receive exposure throughout the show and its popular Hosted Buyer® Programme.
“With easyJet’s growing and extensive European network they are the ideal partner to bring in BTM’s key buyers to the event,” comments Paul Robin, Event Director, Business Travel Market. “easyJet are keen to continue to grow their market share in the corporate sector and we’re delighted they have chosen to support Business Travel Market in a significant way.”
In addition, Paul Simmons, Director UK Market at easyJet will join the Business Travel Market Advisory Board, which plays an important part in the exhibition’s continued development.
Simmons commented, “easyJet is delighted to become Official Carrier at Business Travel Market and firmly believe that the decision to co-locate with WTM will take what is already the preeminent business travel show to another level. Our airline has come a long way since the first flight from Luton to Glasgow in 1995. We now fly over 60 million passengers a year on over 630 routes. We serve more of the top 100 intra-European routes than any other airline, and are now also FTSE 100 Company. Growing our share on business passengers on such a great network is something we are passionate about – which is why we are at BTM.”
Business Travel Market is still about eight months away, taking place 6-7 November at ExCeL London, but is clearly benefiting from its high profile co-location alongside two days of World Travel Market 2013.
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-- About Business Travel Market --
Business Travel Market is Europe’s premier event for the business travel industry, taking place annually it is now in its fifth year. Bringing together corporate travel buyers with a combined spend power of over 15 billion euros, the show represents the very best of the business travel market.
The show boasts the most comprehensive and coveted Hosted Buyer® Programme in the industry, attended by qualified senior buyers of business travel. These buyers and the show’s visitors are treated to the very best brands and organisations, supplying goods and services for managed business travel.
Business Travel Market creates the perfect environment for these two audiences to do business together. This environment includes one of the most respected educational programmes in the market, providing tailored, relevant, intelligent and quality professional development for the industry.
-- About easyJet
easyJet operates Europe's No. 1 air transport network with a leading presence on Europe's top 100 routes and at Europe's 50 largest airports.
easyJet flies on more than 600 routes between over 130 airports in more than 30 countries. More than 300 million Europeans live within one hour's drive of an easyJet airport, more than any other airline.
The airline takes sustainability seriously. easyJet invests in the latest technology, operates efficiently and fills most of its seats which means that an easyJet passenger's carbon footprint is 22% less than a passenger on a traditional airline, flying the same aircraft on the same route.