BTM to Co-Locate with WTM in 2013

15 Oct 2012

Reed Travel Exhibitions (RTE) is delighted to announce its specialist corporate travel exhibition, Business Travel Market (BTM), will be co-located alongside World Travel Market (WTM), the leading global event for the travel industry, in 2013.

World Travel Market 2013 will take place at ExCeL, London from Monday 4 – Thursday 7 November.

The fifth edition of BTM remains a two day event with a pan-European Hosted Buyer® Programme and takes place on Wednesday 6 – Thursday 7 November 2013, the final two days of WTM.

The move improves the offering for exhibitors and visitors for both events and demonstrates RTE’s continued commitment to deliver new business opportunities for its stakeholders.

Reed Travel Exhibitions Managing Director Richard Mortimore said: “Following RTE’s acquisition of BTM last year, it was always planned to put it alongside our flagship travel event, WTM.

“Our demographic data clearly shows that over 17,000 visitors to WTM reflect companies that have an involvement in business travel, so it is pleasing that we can now offer this specialist event at ExCeL for the last two days of WTM.”

BTM Exhibition Director Paul Robin commented: “We are excited by the business opportunities the co-location with WTM gives our clients, but the good news doesn’t end there. We are continuing to invest and build on the success of BTM’s high quality Hosted Buyer® Programme; the first in the corporate travel sector. We are also launching a series of invitation-only industry dinners throughout the year as well as a brand new BTM Knowledge Conference in June in London. This creates many more touch points for our clients with the market throughout the year; all leading to the main event in November. More details will follow over the coming months; so very exciting times ahead.”

World Travel Market Chairman Fiona Jeffery OBE added: “BTM co-locating with WTM in 2013 cements WTM’s position as the travel industry’s leading industry event by improving the offering for both the exhibitors and visitors for both events.

“There is already significant synergy between BTM, Travel Technology and Global Village at WTM. WTM will benefit from the high quality airline, hotel and business travel providers BTM attracts. It also complements very well WTM’s established Business Day on Thursday, which this year includes Carolyn McCall CEO easyJet, and will strengthen this part of our programme.”

If you'd like to find out more about World Travel Market, click here.

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About World Travel Market

World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.

Almost 48,000 senior travel industry professionals, government ministers and international press, embark on ExCeL - London every November to network, negotiate and discover the latest industry opinion and trends at WTM. WTM, now in its 33rd year, is the event where the travel industry conducts and concludes its deals.

WTM 2011 will generate £1,653 million of travel industry contracts, revealed independent research by Fusion Communications.

WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a portfolio of other travel industry events including Arabian Travel Market and International Luxury Travel Market.

In 2010, RE held more than 460 events in 36 countries bringing together more than seven million people from around the world generating billions of dollars in business.

About Business Travel Market

Business Travel Market is Europe’s premier event for the business travel industry, taking place annually it is now in its fifth year. Bringing together corporate travel buyers with a combined spend power of over 15 billion euros, the show represents the very best of the business travel market. The show boasts the most comprehensive and coveted Hosted Buyer® Programmes in the industry, attended by qualified senior buyers of business travel. These buyers and the show’s visitors are treated to the very best brands and organisations, supplying goods and services for managed business travel. Business Travel Market creates the perfect environment for these two audiences to do business together. This environment includes one of the most respected educational programmes in the market, providing tailored, relevant, intelligent and quality professional development for the industry.

About Reed Travel Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry.

In 2011 RTE 13 events were the catalyst for £2,807 million worth of travel and tourism business deals.

The 13 events are; World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market. April 2013 will see RTE launch World Travel Market Latin America in São Paulo.

RTE is a business unit of Reed Exhibitions. In 2011, six million participants attended RE’s 500 events in 39 countries covering 44 industry sectors from aerospace and aviation to beauty and cosmetics to sports and recreation. Reed Exhibitions is owned by Reed Elsevier, the world’s leading provider of professional information and online workflow solutions.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.


“Business Travel Market was well organised. As hosted buyers, we were kept well-informed in advance of the show. We particularly enjoyed the seminars which were very informative as well. We shall be taking the educational content back to our teams.”
Ekaterina Afanasieva, Accenture (Hosted Buyer)

“There is a great selection of suppliers at Business Travel Market, with the show being a good, manageable size. The conference sessions were excellent.”
Karen Adni, Anixter International (Hosted Buyer)

“Air Berlin enjoyed a good stand location amid the traffic flow, and enjoyed the clear and helpful nature of the automatic confirmation system for appointments with registered visitors.”
Rogier Dejager, Air Berlin (Exhibitor)

“We had a fantastic event and all our pre-registered appointments were of a very high standard. We have generated some great new business relationships and will definitely return next year. Thank you for a professionally arranged event.”
Sally Raith-Riches, Brooklands Hotel (Exhibitor)

“Great show! I received tons of leads and had a full diary of top notch meetings both days.”
James Swift, Skyline Worldwide Accommodations (Exhibitor)

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