BTM and GHS Announce Partnership for 2013

07 Nov 2012

Following the announcement of Business Travel Market’s co-location alongside World Travel Market (WTM) in November 2013, the exhibition has already announced its first strategic partnership, a year out from the show. Global Hospitality Services (GHS), a representation company for independent hotels, will be the exclusive accommodation partner for the new joint venture.

Global Hospitality Services is a professional sales and marketing support company for independent hotels specialising in targeted global sales activity, bespoke marketing distribution and public relations support. As the name suggests, GHS represents hotels all over the globe; including Grange Hotels, London's leading independent hotel group with over 2,000 bedrooms in London. Grange Hotels will be providing bedrooms and the venue for the pre-exhibition event.

Organisers will accommodate the acclaimed Business Travel Market Hosted Buyers® from across the UK and Europe in three of Grange Hotel’s 5* properties. The group will also sponsor the Hosted Buyers® Programme Reception on the evening of 5th November 2013, the night before Business Travel Market opens.

Linda Bekoe VP for Global Corporate Sales and Marketing, GHS, said “GHS are delighted to be appointed the Official Accommodation Partner for Business Travel Market 2013. We’re looking forward to welcoming Europe’s key travel managers to one of our luxury London hotels. The event’s alignment with WTM will provide an ideal opportunity for GHS hotels and business travel professionals to meet and both develop and enhance relationships.”

Business Travel Market’s Exhibition Director, Paul Robin stated, “One of the main issues we faced when deciding to move the show alongside WTM in November was whether we would be able to accommodate our Hosted Buyers®. So it is not only pleasing to know a year in advance that they will be staying within easy access to ExCeL London, but also that they will be very well looked after by our Official Accommodation Partner.”

Business Travel Market 2013 will run from 6-7 November 2013.






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About Business Travel Market

Business Travel Market is Europe’s premier event for the business travel industry, taking place annually it is now in its fifth year. Bringing together corporate travel buyers with a combined spend power of over 15 billion euros, the show represents the very best of the business travel market. The show boasts the most comprehensive and coveted Hosted Buyer® Programme in the industry, attended by qualified senior buyers of business travel. These buyers and the show’s visitors are treated to the very best brands and organisations, supplying goods and services for managed business travel. Business Travel Market creates the perfect environment for these two audiences to do business together. This environment includes one of the most respected educational programmes in the market, providing tailored, relevant, intelligent and quality professional development for the industry.

About Global Hospitality Services

GHS is a professional hotel sales and marketing company, launched to fulfil the growing need for personalized, innovative hotel sales support in the competitive global marketplace. GHS main aim is to represents independent hotels and small hotel groups globally. GHS offers sales activities in UK, Americas, Europe, Africa and Asia. GHS aim to ensure that our clients get the best return on investment using tailored sales and marketing plans to create opportunities. GHS has also partnered with Travelclick for technology which has helped strengthen its offering and position further.

We leverage our broad base of relationships to establish relationships between our clients and potentials buyers. We form an extension to any hotel’s sales and public relations team and work seamlessly to realise a client’s objectives. GHS also offers other services such as the hotel design and architecture and associated services.

Testimonials

“Business Travel Market was well organised. As hosted buyers, we were kept well-informed in advance of the show. We particularly enjoyed the seminars which were very informative as well. We shall be taking the educational content back to our teams.”
Ekaterina Afanasieva, Accenture (Hosted Buyer)

“There is a great selection of suppliers at Business Travel Market, with the show being a good, manageable size. The conference sessions were excellent.”
Karen Adni, Anixter International (Hosted Buyer)

“Air Berlin enjoyed a good stand location amid the traffic flow, and enjoyed the clear and helpful nature of the automatic confirmation system for appointments with registered visitors.”
Rogier Dejager, Air Berlin (Exhibitor)

“We had a fantastic event and all our pre-registered appointments were of a very high standard. We have generated some great new business relationships and will definitely return next year. Thank you for a professionally arranged event.”
Sally Raith-Riches, Brooklands Hotel (Exhibitor)

“Great show! I received tons of leads and had a full diary of top notch meetings both days.”
James Swift, Skyline Worldwide Accommodations (Exhibitor)

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